Case Study - Marshfield Ice Cream: Scooping Up a Modern Online Presence
We helped Marshfield Ice Cream consolidate and modernize their digital presence, creating a single website that combines consumer, trade, and home delivery services.
- Client
- Marshfield Ice Cream
- Year
- Service
- Branding, Logo Design
Overview
During the early days of lockdown, we pitched the idea of introducing online home delivery to Dawn and her team at Marshfield Ice Cream. What began as a pilot project quickly grew into a full-scale redesign, combining their consumer, trade, and home delivery websites into a single, cohesive platform.
The new website delivers a seamless user experience with a bright, modern design that reflects the fun and flavor of Marshfield’s beloved ice cream brand. Behind the scenes, we introduced systems that not only streamline website management but also strengthen the customer journey—from browsing to checkout.
Collaboration was at the heart of this project. From initial strategy sessions to team training, we worked closely with Marshfield Ice Cream every step of the way. The result? A site that’s as efficient as it is visually delightful, ready to serve all corners of the Marshfield audience.
What we did
- Shopify Theme Development
- Web Design
We’ve worked with Pixel and Dot for over six years now. In 2021, we took the leap to modernise and migrate three domains into one. Pixel & Dot’s proposal showed passion, specialist knowledge and most critically, understanding of our brief - all traits that were carried through to launch.
Brand & Marketing Manager
